Work History

From 2012 to 2020 I worked in Content Distribution.

Five years with HBO based in New York and Los Angeles.

Three years with Liberty Global based in Amsterdam.

Global Market Experience: USA | UK | NL | BE | DE | CH | AT | CEE

Senior Manager Partnerships | Content and Entertainment

2017 - 2020

Managed commercial relationships with Netflix and other SVOD partners. Worked across internal and Operating Companies UEX, Product, Marketing, and Legal departments to build productive platform partnerships through new and existing partner opportunities
Negotiated partner agreement terms including: rev. share, UI placement, marketing commitments with SVOD partners.
Launched 4 new product partnerships and 1 new LG market with Netflix in 2018-2019

Led development of market launch strategy for first two LG Original Series (THE ROOK & THE FEED). Both series launch mid 2019 across 5 LG markets
Relationship manager for U.S. production and distribution partners
Advised all affiliate marketing teams in planning the integrated marketing campaign for each show, leveraging global efficiencies and targeting local market opportunities

Worked directly with LG content investments (FormulaE, All3Media, Lionsgate…) to identify and leverage mutually beneficial partnership opportunities with our operators

Account Manager | Global Distribution

2015 - 2017

Negotiated contractual terms for HBO partnerships with major hotel chains. Collaborated with Business Affairs, Finance, and Strategy to execute agreements
Built a new B2B distribution partnership generating over 20K new market subs in 2016

Developed co-branded sales + marketing campaigns w/ US cable + satellite providers. Programming campaigns which were embedded across all partner communication channels
Ran analytical evaluation of campaigns: Forecasting, budgeting, KPI setting, and after-action performance assessment.

Account Executive | Global Distribution

2013 - 2015

Built and launched partner sales incentives for distributor POS teams to run in tandem with distributor HBO promotional campaigns.
Managed HBO resource allocation and campaign analysis

Sales Development Executive | Domestic Distribution

2012 - 2013